Amazon brings Alexa and Echo devices to Spain and Italy
Amazonâs Alexa and Echo device lineup have officially landed in Spain and Italy. Months after the Seattle company announced that the voice assistant would support Italian and Spanish, it brought both it and its smart speaker lineup to the European countries this week.
A range of Echo speakers are available for preorder in Italy and Spain, including the Echo, Echo Plus, Echo Dot, Echo Spot, and Echo Sub, as is the Amazon Smart Plug â" they begin shipping next week. (The Echo Show is missing in action, unfortunately.) And third-party Alexa-enabled speakers from Sonos, Bose, Harman Kardon, NETGEAR, Sony, and others are on the way.
Itâs not just new languages that Alexa now supports. Amazon has built ânew experiencesâ honoring the unique cultures of Italy and Spain, according to Toni Reid, vice president of Alexa. And Amazon has worked with brands such as RAI, Giallo Zafferano, BTi cino, TelevisiÃ³n EspaÃ±ola, Renfe, EL PAÃS, to ready country-specific skills ahead of todayâs launch.
Alexa Skills Kit (ASK) and Alexa Voice Service (AVS) became available in Italy and Spain in June.
âTens of millions of customers around the world are already using Alexa, and today weâre excited to introduce her to our customers in Italy and Spain,â Reid said. â[Weâve worked to ensure] Alexa knows what matters most to customers just as a local would.â
Amazon has taken a slow but steady approach to global expansion, bringing Alexa and Echo devices to the U.K. and Germany in 2016, Japan in November, and France this summer. It rolled out Alexa and Echo to India, Australia, and Canada after adapting the virtual assistantâs brand of English to suit local markets, and to 80 additional markets in late 2017.
Currently, in addition to Spanish and Italian, Alexa understands German and Japanese.
In an effort to improve Alexaâs linguistic c apabilities, Amazon released Cleo, a gamified skill that rewards users for repeating phrases in local languages and dialects. According to the Alexa Skills Store listing, it has helped to improve the voice assistantâs understanding of languages like French, Hindi, and Mandarin Chinese.
But on the localization front, Alexa trails behind competitors like the Google Assistant, which Google claims will support more than 30 languages by the end of 2018. Appleâs Siri speaks 20, meanwhile, while Microsoftâs Cortana is available in more than 7.
The Google Assistant has the added advantage of being able to speak two languages at once on smartphones, smart speakers, and Android tablets.
Alexaâs global expansion follows on the heels of a stateside feature: Whisper Mode. Thanks to machine learning, speakers in the U.S. can now respond to whispered speech.Source: Google News Spain | Netizen 24 Spain